Director of E-commerce (Hybrid)

Job Title: Director of E-Commerce (Hybrid)

Location: Charleston, SC (Hybrid)

Company: Allegiance Flag Supply

Job Overview:

As the Director of E-commerce, you will be responsible for developing and executing a comprehensive growth strategy that drives customer acquisition, engagement, and retention, while maximizing ROI. This is a full time, hybrid position reporting to a Co-Founder.

Key Responsibilities include the following and all other assigned duties:

  • Accountable, but not responsible, for all E-commerce channels, including the Website, E-mail/Retention, META, Google, TV, Radio, Amazon, and SEO.
  • Own DTC growth metrics for the business, including revenue growth, CAC, MER, and retention. Develop and execute a growth marketing strategy across paid and owned channels.
  • Day-to-day lead with agencies and other external digital marketing partners 
  • Optimize pricing and merchandising strategy.
  • Collaborate with the web developer and UX agency to optimize the website and core funnel metrics
  • Collaborate with in-house design and marketing team to develop a comprehensive marketing and promotional plan across all channels.
  • Research, launch, and test new marketing channels
  • Lead clear communication and alignment with Marketing, Product Development, Operations, Wholesale, Customer Service, and Finance teams.
  • Develop and manage a budget and negotiate contracts with vendors as needed.
  • Opportunity to build and lead a team of growth marketers as the brand grows.

Other Requirements                       

  • 5+ years of growth marketing experience, with a proven track record of driving customer acquisition and engagement for a fast-growing eCommerce company.
  • Strong communication skills and hunger for the role
  • Experience with performance marketing channels, including paid search, paid social, email, TV, and other acquisition channels.
  • Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions.
  • Familiarity with analytics and marketing technology, including Google Analytics, Meta, and Klaviyo.
  • Familiarity with and experience building in Shopify’s suite of products and 3rd party apps.

Why Allegiance Flag Supply?

  • Join a rapidly growing American-made consumer goods company committed to innovation and excellence.
  • Play a crucial role in shaping the E-commerce department
  • Competitive salary and comprehensive benefits package.
  • Contribute to the revitalization of American manufacturing and our journey to create exceptional products.

How to Apply: Interested candidates are encouraged to send their resume and a cover letter detailing their qualifications and why they're a great fit for this role to hiring@showallegiance.com .

Allegiance Flag Supply is an equal-opportunity employer. We welcome applications from candidates of all backgrounds and experiences. We will contact only those candidates whose qualifications align with our needs.